Why is design important?

It’s simple, really. Design shows that you care. Here’s a trait that I share with many other designer friends: I find myself buying products simply because of the package design. Weird? Probably. Do I regret it? Seldom. I’m almost never disappointed in the product inside a well-designed package. The fact that a company invests in high-quality packaging and presents their product in a beautiful way makes me know that it’s important to them. The time and money spent on designing the logo, graphics, and packaging materials tells me that they are all-in on their product. Minimal investment makes me think (subconsciously or not) that what you’re selling isn’t really worth the effort or financial risk. If you don’t want to spend your money on your product or service, why would I want to spend mine?

It applies to everything. Steaks aren’t served on paper plates. Presentation matters. Success is designed. It’s worth it.

I don’t think I’ve ever met anyone who didn’t want to create something. We all want to be inspired and want to inspire others. Design is how we do it. It’s meant to evoke an emotion, and that is powerful and important.